Keyword.ai UI/UX Design & Brand System
Led end-to-end design and brand strategy for Keyword.ai, a new AI-powered product launch, establishing comprehensive design system and visual identity from concept to market release.
The Challenge
Luxe Retail wanted to expand their digital presence with a mobile app that captured the premium in-store experience. The challenge was translating luxury brand values into a digital interface.
My Approach
Immersed myself in the luxury retail space, studying competitor apps and conducting ethnographic research with high-value customers. Identified that tactile quality and personalized service were key differentiators to replicate digitally.
The Solution
Created an app with rich product imagery, haptic feedback, and a personal shopping assistant feature. Implemented a wishlist-to-wardrobe feature and AR try-on capabilities.
Results
- 35% increase in average order value
- 4.8 App Store rating
- 60% of in-store customers now use the app