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UI/UX Design & Corporate Identity
Led UX and visual design for client projects, delivering mobile and web applications from concept to production.
The Challenge
Wanderlust wanted to differentiate from OTAs by focusing on trip inspiration rather than just price comparison. They needed a platform that helped users discover destinations, not just book them.
My Approach
Researched travel planning behaviors and found that inspiration-seeking was a distinct phase often happening weeks before booking. Designed for this discovery phase.
The Solution
Built an inspiration-first platform with immersive destination stories, AI-powered itinerary suggestions, and a visual trip planner. Integrated social proof through traveler stories and photos.
Results
- 45% increase in booking conversions
- 3x longer session duration
- 70% of users engage with inspiration content